Explore the colorful landscape designed by Sam Jacob Studio, showcasing over 250 iconic Barbie dolls and items.
Experience the evolution of Barbie reflecting cultural shifts, including the first dolls representing diversity and unique prototypes.
Get exclusive insights into Mattel’s design processes, featuring technically and materially innovative creations like the first Talking Barbie.
View Barbie’s furniture and a unique collaboration with Kartell, alongside a collection of vibrant Barbie houses.
Trace Ken’s evolution since 1961, alongside Barbie's friends like Midge, Christie, Teresa, and her sister Skipper.
Marvel at famous Barbie outfits spanning decades, from the first Barbie in 1959 to Richard Quinn's Fall 2021 collaboration.