TikTokers promote "facial gum" for a chiseled jawline, claiming it strengthens jaw muscles like Henry Cavill's. But scientific backing is lacking.
Companies like Stronger Gum and Jawz market tough, mastic resin-based gums for extended chewing. Allegedly, this tones jaw muscles for a more defined look.
Stronger Gum argues for health benefits and improved oral posture, but no clinical trials compare gum-chewers' faces to non-chewers'.
Facial gum trends echo a larger trend of "looksmaxxing," where men pursue physical changes without scientific support.
A study on mice showed stronger jawbones from hard food diets, but this doesn't guarantee human jawline changes like Henry Cavill's.
Mice studies aside, altering facial structure through diet or chewing habits isn't as simple as it sounds. More evidence is needed.
Chewing intensely can lead to jaw pain, headaches, and other jaw joint issues, plus dental damage.
Social media trends like facial gum can be misleading and potentially harmful. Always seek evidence-based practices for health and appearance changes.